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August 2010

East London International Convention Centre selects Optima Events.

East London International Convention Centre (ELICC), South Africa’s only Beachfront Convention Centre, opened last August with the presence of Mr. Jacob Zuma, President of South Africa.

Managed by Premier Hotels & Resorts, East London International Convention Centre presents East London and the Buffalo City region as a new & competitive conference destination. The convention centre includes a 650-seater auditorium, an exhibition floor (taking up to 110 stands) and a major hall capable of seating 850 ball-room style and 2,200 cinema-style as well as board-rooms, restaurants and kitchens.

The adjacent 261-room five star Premier Hotel Cascades, meanwhile, has also opened and, along with the existing Premier Hotel Regent, presents conference goers with on-site accommodation and top class hotel facilities without having to leave the ELICC precinct. The whole complex, including the restaurants and bars, is managed by the Optima Hotel Management Software Package.

The East London International Convention Centre has been nominated for a Business Travel Award 2010 by the prestigious international publication Business Destinations and has been declared a finalist in the category of Best New Non-Hotel Tourism Investment in the prestigious Hospitality and Investment Africa (HICA) Awards 2010.

“It is a great honour that within five months of opening the ELICC has been recognized in this manner as we hope to turn East London into a new, vital and competitive conference destination,” says Samuel Nassimov, CEO of Premier Hotels & Resorts.

Premier Hotels owner Sam Nassimov also took top honours as regional "Sapoa Developer of the Year" for the convention centre.
"It's great to be recognised for doing something good," Nassimov said, adding: "This award is not just for the developer.  It is great the municipality (BCM) is encouraging development by giving (plans) approval. I personally feel very honoured by this award. It has been my biggest development."
Sources say Premier Hotels invested over R500 Millions in this convention centre and it is said to be among the finest conference centres in Africa.
Events Catering System  Optima Events software

Optima Events program Events software East London Convention center ELICC software program

Premier Hotels owner Sam Nassimov at silverbyte web site
Premier Hotels owner Sam Nassimov, centre, won the South African Property Owners'
Association Developer of the Year award.  On his left is Kevin Roman, Sapoa national
president-elect, and on his right, Johan Burger, Sapoa chairman Buffalo City.

Click here to Optima Events & Catering web site.

About Silverbyte Ltd.
Silverbyte Ltd. is the leading supplier of hotel management technology software solutions to the hotel and hospitality industry with installations in Europe, Africa, Asia and the Middle East.  The Optima Line of Hotel Management Software, is installed in such leading hotels and hotel groups as the Premier International Hotels & Resorts, Leonardo Hotels, Crowne Plaza, Holiday Inn, Fattal Hotels, Mercure, Paradise Hotels, Don Suite Hotels and many others as well as in various cruise ships.

Optima HotelGeniusAtWork product line includes a unique on-line real time booking engine from the hotel’s web site and interfaces to external distribution and booking systems such Synxis, Expedia, booking.com, hotels.de and others.

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Optima Events is specificaly designed for the hospitality banqueting software needs.