Silverbyte News


May 2008

Leonardo Hotels Seeing Quick Growth in the European Market with Optima Global Connection to SynXis, Expedia, Booking, Venere and other global booking sites

SynXis, the Sabre Holdings business that provides hotel distribution and Internet marketing services globally, announced today that Leonardo Hotels has switched to the RedX Distribution Management System for seamless connectivity to the Global Distribution Systems (GDS) and Internet Distribution Systems (IDS) channels. The connection is done directly with the Optima PMS database.

A new and ambitious player in the European midscale market, Leonardo Hotels launched in key European gateway cities such as Berlin, Munich, Zurich, and Frankfurt in 2007 and their rapid expansion plans include up to 30 three and four star hotels by the end of 2008. Leonardo Hotels, the European division of Fattal Hotels, are using Optima Hotel Management System in all their hotels throughout Europe.

As a new hotel chain, Leonardo Hotels was looking for a partner that could provide them with quick access and maximum exposure to the marketplace and that had experience in distribution management tactics. The expertise of the SynXis team in Europe has proven to be a valuable asset to Leonardo's properties such as those in Frankfurt and Zurich, who have seen a more than 10 percent increase (over the same period last year) in their GDS bookings since moving to RedX.

At the same time Silverbyte has developed and launched direct, two ways, on line interfaces with Expedia,, and other global booking sites. Leonardo hotels and connected to all these sites on line from their Optima property management system

'The move to RedX has been a big success for our properties. In just four months our Munich properties have received more GDS and IDS bookings than they did in all of 2007,' said Shay Raz, Director of Revenue and Development at Leonardo Hotels.

SynXis also enhanced the integration of the hotelier's integration of its property management system through RedX Property ConnectSM to provide a seamless interface to their existing Optima Property Management System, managed by Silverbyte. The new interface was developed in less than two months and is now being rolled out to all 27 properties. The interface improves efficiencies at the property level by automating reservation delivery, as well as inventory, rate, and restriction (stay controls) uploads.

About Leonardo Hotels
Leonardo Hotels is the European division of Fattal Hotels, founded in 1998 by David Fattal. This leading Israeli hotel chain has 16 houses. Leonardo Hotels have been active on the German market since 2007. The chain currently comprises more than a dozen hotels in Germany, Belgium and Switzerland. Other attractive locations will follow soon. The company's headquarters is in Berlin. From here Daniel Roger manages the Sales & Marketing, Revenue, and Project Management departments for the whole of Europe. More information is available at For further information on Silverbyte's Optima Property Management System visit

See also Synxis press release.

More News

Back to news archive

Click here to subscribe to Silverbyte Newsletters