Silverbyte News


March 2010

12 Leonardo Hotels implement Optima Hotel Management System within 60 days.

Haifa, March 15th, 2010 – Silverbyte Systems today announced that it has completed the installation and implementation of the Optima Hotel Management Software Package and Optima Global On-Line Connection in 12 new Leonardo Hotels in Israel.

The project included 12 hotels in Israel with 3,200 rooms, taken over by Fattal Hotels. These hotels include all of the hotels previously managed by the Sheraton group as well as 3 hotels managed by the Accor (Novotel) group in Israel. All 12 hotels are rebranded as Leonardo Hotels.

“It took us only two months from the day of signing the agreement to the completion of the project” said Einav Cohen, CEO, Silverbyte Israel, “We know from our experience that such project may take up to a year to complete, so doing the Optima installation and training so quickly and professionally is a great achievement for Silverbyte. Most of the hotels are five stars having over a thousand users and more than a hundred programs were installed throughout the project. Our training team was instructed to implement the systems is a way that will make the Sheraton people, who are so used to run Fidelio and Opera, adopt Optima quickly, while the guests of the hotels will not feel the difference. Eventually, within hours of working with Optima the front office staff used it as if they run it for years, checkins and checkouts were done promptly and the overall satisfaction is overwhelming”.

Gadi Priewer, General Manager of Fattal Hotels said: “From the moment we bought the Sheraton Hotels it was clear to us that we need to convert the hotel systems to Optima as soon as possible…. The abilities of Optima as a management tool platform for the whole organization are a key factor to our success. Silverbyte’s technology leads us to succeed in the market. The ability to connect online with the leading international web sites and our own home site is a catalyst for significant growth of our company. The short time needed for our new hotels to master in Optima programs and for the whole group to synchronize leaves me full of praise for compliments to Silverbyte”.


The Optima Package installed at the hotels includes Optima Property and Multi Property Management System (PMS), Optima Point-of-Sale (POS), Optima Guest Services Center, Optima Spa, all Optima Chain Management Programs, Optima online web booking engine and Optima Global Online Connections to GDS and IDS.


About Leonardo Hotels
Leonardo Hotels is the European division of Fattal Hotels, which was founded in 1998 by David Fattal. The leading Israeli hotel chain comprises more than 60 hotels. The Leonardo Hotels chain has been present in Germany since 2007; it currently operates over 40 hotels in Germany, Belgium, Israel and Switzerland and will soon be opening new hotels in other attractive locations in Europe. The company's head office is in Berlin.

The following hotels have joined the group:
- Sheraton City Tower Ramat Gan - 167 rooms
- Sheraton-Moria Plaza Tel Aviv - 336 rooms
- Mercure Bat Yam - 116 suites
- Sheraton Plaza Jerusalem - 260 rooms
- Moria Classis Jerusalem (Novotel Jerusalem) - 397 rooms
- Sheraton Ganei Moria Jerusalem - 185 rooms
- Moria Classic Dead Sea (Novotel Dead Sea) - 280 rooms
- Sheraton Moria Plaza Dead Sea - 215 rooms
- Sheraton Moria Plaza Eilat - 301 rooms
- Sheraton Herods Eilat - 468 rooms
- Sheraton Moria Plaza Tiberia - 258 rooms
- Sheraton Ganei Moria Tiberia - 198 rooms

About Silverbyte Systems Ltd.
Silverbyte Systems Ltd. is the leading supplier of hotel management technology software solutions to the hotel and hospitality industry with installations in Europe, Africa and the Middle East.  The company’s third generation software, the Optima Line of Hotel Management Software, is installed in such leading hotels and hotel groups as the Le Meridien, Sheraton, Leonardo Hotels, Crowne Plaza, Holiday Inn, Fattal Hotels, Mercure, Premier International Hotels & Resorts, Paradise Hotels, Don Suite Hotels and many others as well as in various cruise ships.

Optima HotelGeniusAtWork product line includes a unique on-line real time booking engine from the hotel’s web site and interfaces to external distribution and booking systems such Synxis, Expedia,, and others.


Hotels in Jerusalem . Hotels in Tel Aviv . Hotels in Eilat


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