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Optima Mass Mail Sender (MMS) installed in IDV (Israel Direct Vacations) offices

During January 2003, Silverbyte installed the MMS at IDV offices. The Optima MMS is an Internet mass e-mail sender that sends customized personal letters to a list of e-mail recipients.

The logic of the system is the same as in any standard mail merge application. The letter can be either a standard predefined letter chosen from a list or a letter specifically written for the occasion. The letter may contain personal information of the recipient taken from the data source file. The data source file may be the Optima Guest Profile table, the Customers table or any file created specially for the current occasion (such as reports saved as files).

Send mail

By clicking “Send Mail” the system starts sending the personal letters by e-mail one by one. The system may send hundreds of e-mails per minute (depending on connection speed).

“We sent hundreds of email to customers and the results were unbelievable” says Adam Grayevski, General Manager of IDV “I don’t see any other way we could do so much in such short time”.

Advantages of the MMS:

  • Free direct mailing to your customers, send as much as you like.
  • Flexible to write any kind of personal e-mail.
  • Flexible data sources to send mail only to the exact selected recipients.
  • Sends link to your web site and WIRS for direct Internet booking.
  • Quick personal response to last minute drops in hotel availability.

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