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November, 2005

Optima SMS, the first PMS embedded SMS module, installed in Le-Meridien Eilat

Eilat, Israel - November 3, 2005 - Silverbyte Systems, a leading provider of information technology solutions for the hospitality industry, announced today that it has completed the first installation of the Optima SMS Module at the Le-Meridien Hotel in Eilat.

Silverbyte Systems has become the first PMS supplier to provide an SMS module incorporating the ability to automatically generate messages for both guests and management.

Examples of automatic messaging could be used to inform the duty manager of the arrival of a VIP guest, or to automatically send an SMS to a guest's cellular phone that his allocated room is now vacant and clean when  the room status has been updated.

For guests that have notified there agreement to receive SMS messages, Optima can send multiple messages informing guests of special events, birthday greetings or any other messages aimed at predetermined guest categories.

“It is a complete guest relations revolution” says Mr. Shai Asia, General Manager of Le-Meridien Eilat. “We no longer need to depend on our front office staff having to remember everything, Optima does the work and releases them to give their full attention to the guests. We have dozens of arrivals early in the morning every day and we can now guarantee that they will be notified as soon as we have a room ready for them. This comes as a part of the continuous efforts we do to enhance the service we provide to our guests”.

Anat Starik-Dahan, VP Marketing & Sales of Fattal Hotels* said: “There are no limits to what we can do with this module and ideas are coming from everywhere. The benefits to the sales and PR departments are huge both in improving service to our guests and promoting the “Fattal” brand name. I can hardly wait to have this module installed in all the hotels in our group”.

As the group is running on an ASP server farm, implementation of the SMS module in Fattal Hotels will be completed by the end of the year.

Optima SMS                 

* Fattal Hotels is the largest hotel group in Israel, managing the Le-Meridien Hotels, Paradise Hotels, Golden Tulip Hotels and Club Med.  

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