Keep in touch with your guests
Keep your guests close and creating a targeted and personal marketing, is a key feature in order to increase guests’ satisfaction and to bring them back to the hotel.
Optima CRM – Customer Relationship Management software, will help you to collect important information about your guests and to manage the sales process better and smarter. When a guest making reservation in your hotel, his personal info saves in Optima Data Base and transfer automatically to the CRM, so it will be useful in the future.
Every call to the reservation center will be easier and quicker with Optima CRM, as every representative is able to see past calls and reservations and to offer the most relevant offers to each guest. In addition, it’s possible to login to selected screens from Optima PMS from the CRM interface, such as the availability screen.
Even after check-out it’s important to keep in touch with the guests and to offer them special offers based on their saved information, their customers’ club and their past reservations.
Contact us for a demonstration of our software solution for your property